TEZSPire Commercial (ATKPLN)

Last Fall I got to do some character designs for a commercial with ATKPLN. I’ve worked with them on a few other commercials before. This one was the first time I explored a whole lineup of characters in 3 different styles before settling on the one that we used for the commercial. Here’s a link to ATKPLN’s website: https://www.atkpln.com/work/be-you?fbclid=IwAR05KaT559ADA4UQa3PfLnajGw7hKYb-EuSwvPit4pPjVucKk5BtcdeXWts